Yarn Industries.

Emma Downing, aka Yarn Industries, runs a small independent craft business creating handmade embroidered goods, DIY embroidery kits and ‘how to’ workshops.

This contemporary take on a vintage craft deserved a Brand Identity with a nostalgic yet bright and contemporary feel.

Inspired by turn-of-the-century typefaces and vernacular from mail-order sewing magazines, I designed a graphic language that reflects the fun and quirky personality of Emma’s one-woman cottage industry.