Wayne Smith — Senior Designer and Design Educator based in Melbourne Australia.

Throughout my 13 year career, I have worked for some of the world’s leading Branding and Publishing agencies. I have used my design and communication skills to help a broad range of clients tell their unique brand story – from global corporations to social enterprises, air traffic controllers to Colombian soundsystem owners.

For the past 6 years I have worked in Design Education as a Lecturer, Team Leader and Course Content Writer. During these roles I have worked on the design and facilitation of learning programs for a wide range of topics — User Experience, Design Thinking, Concept Development, Brand Development, Digital Design, Typography and more.

I’m a passionate and active member in the local design community. I previously acted as Councillor for Education with AGDA Victoria and recently curated a design workshop for Melbourne Design Week 2020.

In my design practice, I strive to produce work with conceptual undertones and a strong point of view. Whether it’s creating a brand for your new Start-up venture or redeveloping the brand for your long-established business—I bring the soul and passion of an artist with all the knowledge of a big branding agency to every project I undertake. 

I like to work with creative and inspiring people and I am always looking for new and interesting opportunities. If you would like to talk more, please get in touch.


+61 (0)413 282 333


Service Offering:

Art Direction
Brand Design
Brand Strategy
Brand Naming
Content Creation
Info Graphics
Packaging Design
Print & Editorial Design
Web Design
Workshop Design & Facilitation
Creative Collaborators:

Belu Design
Black Dog Publishing
Red Stone
Redwood Publishing
Saffron Brand Consultants
Shillington Education
Wally Olins CBE

Clients I’ve worked with:

Anna Clements Kinesiology
Bath Spa University
CBUS Property
El Gran Mono
Future Estate
Kustom Kommune
Little Projects
Melbourne Prize
National Air Traffic Services
O’Brien Group
Virgin Media
Visit London
West Bengal
Yarn Industries