Wayne Smith is a senior designer and design director based in Melbourne, Australia. With over 15 years of experience, Wayne has worked with agencies large and small from across the globe, specialising in brand design. In his practice, he strives to produce work with conceptual undertones and a strong point of view. He takes pride in executing well-crafted and meaningful designs from ideation through to implementation.

Alongside his commercial practice, Wayne has also lent his expertise to various educational and professional organisations. He has lectured at RMIT University and Shillington College and served on the AGDA council. In addition, he has led creative workshops and talks as part of Melbourne Design Week.

Wayne's unique approach to design blends his commercial and research-led practices, resulting in a style that blurs the processes and visual language of art and design.

Studios I’ve worked with:

NowNext
Imagination
Bupa Studio
Belu Design
Cassette
Shillington Education
Cornwell
Whippet
Saffron Brand Consultants
Red Stone
Black Dog Publishing
Redwood Publishing