New brand identity for Australia’s first DIY Motorcycle workshop.
The Kustom Kommune is Australia’s first DIY Community Motorcycle Workshop. This unique social enterprise was in financial trouble. They needed a new brand to help them stand out from the crowd and attract new sponsors. Brushing off the tired and clichéd ‘vintage hipster’ look & feel that is saturating the motorcycle lifestyle marketplace, was key to giving the Kustom Kommune the unique identity it deserved.
The Kustom Kommune ideology stems from the pride of doing things for yourself. Why settle for off-the-shelf when you can create something truly unique.
The aim was to create an identity that was adaptable—a kit of parts that could be continuously ‘Kustomised’ while still maintaining a recognisable brand.