Editorial Design
Worked on at Cornwell


At Cornwell I worked as part of a team that created the branding and marketing campaign for Ikebana, Japanese-inspired luxury residences in Melbourne.

Architect, Elenberg Fraser’s inspiration for the build pointed towards Japanese luxury residences and gardens. It was this theme that lead our research to Ikebana—the Japanese art of formal flower arrangement.

The Ikebana process gives special regard to balance, harmony and form. These principles seemed to echo the architects vision perfectly. The name and brand idea soon followed.

We found an Ikebana artists in Melbourne and art-directed a shoot of the flower arrangement process. This became the leading part of Ikebana’s visual identity.